Book 1 Lesson 8 • 旗艦多模態互動教學簡報 v7
CONVENIENCE STORES: WHERE OUR WALLETS ARE
便利商店:我們的荷包失守之地
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Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 1 / 21
It
has
probably
happened
to
you
before
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
你很可能也曾有過這種經驗:
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 2 / 21
The
glass
doors
of
the
convenience
store
slide
open
invitingly
,
and
you
hear
the
familiar
“
Welcome
!”
You
enter
just
to
pick
up
one
item
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
便利商店的自動玻璃門迎面滑開,伴隨著親切的「歡迎光臨!」問候聲。
L3
familiar
adj. 熟悉的
Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 3 / 21
But
a
few
minutes
later
,
you
walk
out
with
a
whole
bag
full
of
drinks
,
snacks
,
and
other
goodies
you
never
planned
to
buy
!
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
你原本只是想進去買一瓶茶解渴,但當你走向櫃檯結帳時,手裡卻多了洋芋片、巧克力和一杯現煮咖啡。
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 4 / 21
There's
no
need
to
feel
embarrassed
if
you
have
experienced
this
sudden
urge
to
shop
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
這不是巧合,而是便利商店精心設計的消費心理學行銷策略!
L4
urge
n. 衝動
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 5 / 21
Convenience
stores
use
certain
strategies
to
make
you
feel
this
way
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
零售專家研究了顧客走進商店後的每一步動線與視線停留點。
L3
strategies
n. 策略
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 6 / 21
One
trick
is
the
“
eye
level
is
buy
level
”
rule
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
最暢銷的日常必需品,例如牛奶、飲料與熟食便當,通常被放置在商店的最深處。
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 7 / 21
The
more
visible
the
products
are
,
the
easier
it
is
for
shoppers
to
notice
and
purchase
them
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
這意味著顧客必須穿過整間商店的所有貨架才能拿到它們,從而增加了看到其他商品的機會。
L1
The more visible the products are, the easier it is
句型
the + 比較級..., the + 比較級...
L5
purchase
v. 購買
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 8 / 21
Smart
shop
owners
usually
place
their
most
profitable
and
popular
items
at
the
average
shopper's
eye
level
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
此外,利潤較高的高單價零食通常擺放在視線水平的「黃金視線貨架」(約 120 至 150 公分高)上。
L4
profitable
adj. 有利可圖的
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 9 / 21
Similarly
,
products
for
children
,
like
toys
,
are
placed
on
lower
shelves
so
kids
can
see
them
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
而色彩繽紛的糖果與小玩具則會特意擺在較低的貨架上,精準吸引孩童的目光。
L2
Similarly
adv. 同樣地
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 10 / 21
Another
strategy
is
to
encourage
impulse
buying
of
small
,
cheap
items
like
candy
bars
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
收銀櫃檯旁也是激發衝動購買的兵家必爭之地。
L5
impulse
n. 衝動
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 11 / 21
These
items
are
displayed
near
cash
registers
and
are
easy
to
grab
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
口香糖、薄荷糖、茶葉蛋與熱食點心被整齊陳列在收銀機旁,讓排隊等待結帳的顧客能隨手拿取。
L2
displayed
v. 陳列
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 12 / 21
Special
offers
,
like
“
buy
one
,
get
one
free
,”
make
these
items
even
more
tempting
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
店內明亮舒適的燈光與輕快的背景音樂,也會讓顧客感到放鬆並在店內停留更長時間。
L2
offers
n. 特價優惠
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 13 / 21
Since
customers
are
lining
up
to
pay
anyway
,
they
often
take
these
items
on
impulse
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
許多現代便利商店還增設了寬敞舒適的座位用餐區與免費 Wi-Fi。
L5
impulse
n. 衝動
L2
customers
n. 顧客
L1
lining up to
phr.
重要片語 / 慣用語
L1
on impulse
phr.
重要片語 / 慣用語
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 14 / 21
A
third
strategy
is
to
make
customers
spend
more
time
in
stores
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
當顧客在店內坐下來享用餐點或休息時,他們往往會購買第二件商品或甜點。
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 15 / 21
Studies
show
that
the
longer
people
stay
,
the
more
products
they
buy
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
集點優惠、第二件六折以及買一送一的促銷標籤,更營造出「買越多賺越多」的心理暗示。
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 16 / 21
Shops
take
advantage
of
this
by
setting
up
seating
or
small
dining
areas
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
這些巧妙的空間規劃與陳列技巧,無形中引導著我們的消費行為。
L1
take advantage of
phr.
重要片語 / 慣用語
L1
seating
n. 座位區
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 17 / 21
People
can
read
,
hold
a
meeting
,
or
just
hang
out
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
瞭解這些行銷背後的科學原理,有助於我們成為更加理性的聰明消費者。
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 18 / 21
Even
if
they
start
off
with
a
drink
,
they
may
get
hungry
and
buy
more
,
like
microwave
dinners
or
fruit
packs
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
下次走進便利商店時,不妨先在心裡列好購物清單,並提醒自己只買需要的物品。
L1
start off with
phr.
重要片語 / 慣用語
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 19 / 21
Eventually
,
they
purchase
even
more
items
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
仔細觀察周遭貨架的擺設巧思,你會發現這是一門非常有趣的商業心理學!
L4
Eventually
adv. 最終
Paragraph 5 • Convenience Stores: Where Our Wallets Are
Sentence 20 / 21
To
avoid
these
traps
,
try
to
be
aware
of
the
clever
strategies
used
by
stores
.
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
掌握這些便利商店的行銷小秘密,能幫助你在享受便利的同時看緊荷包。
L2
traps
n. 陷阱
L1
be aware of
phr.
重要片語 / 慣用語
L2
clever
adj. 巧妙的
Paragraph 5 • Convenience Stores: Where Our Wallets Are
Sentence 21 / 21
If
you
remember
these
tricks
,
you
can
save
money
!
🔊
真人原音朗讀
語速:
1.0x
🔒
點擊揭曉本句中文翻譯 (或按鍵盤 T 鍵)
繁中翻譯
只要記住這些小技巧,你就能聰明消費,省下更多金錢!
本句結構單純,點擊上方單字可即時查閱大考字典卡片。
🗺️ MISSION 1 • 課文結構心智圖 (Structure Map)
✨ 一鍵揭曉全篇答案
1
EYE LEVEL IS BUY LEVEL
👉 點擊卡片揭曉答案
2
IMPULSE BUYING AT CASHIER
👉 點擊卡片揭曉答案
3
DINING AREAS & LONGER STAYS
👉 點擊卡片揭曉答案
4
SMART BUDGETING TIPS
👉 點擊卡片揭曉答案
🎯 MISSION 2 • 閱讀理解素養題 (Q1 / 5)
Q1 Vocabulary
The bright neon sign on the roof makes the convenience store very ________ at night.
🔊
朗讀題目與選項
(A)
visible
(C)
poisonous
(B)
dizzy
(D)
accidental
✨
請點擊上方選項作答
標準答案:(A)
請參考課文脈絡與文意理解。
🎯 MISSION 2 • 閱讀理解素養題 (Q2 / 5)
Q2 Vocabulary
She bought that expensive designer bag on ________ without checking her budget first.
🔊
朗讀題目與選項
(A)
honesty
(C)
strategy
(B)
impulse
(D)
tradition
✨
請點擊上方選項作答
標準答案:(B)
請參考課文脈絡與文意理解。
🎯 MISSION 2 • 閱讀理解素養題 (Q3 / 5)
Q3 Big Idea
What is the main purpose of this passage about convenience stores?
🔊
朗讀題目與選項
(A)
To explain how store layout tricks encourage spending.
(C)
To analyze nutritional value of microwave meals.
(B)
To teach readers how to invest in 24-hr stores.
(D)
To criticize cashiers for encouraging snacking.
✨
請點擊上方選項作答
標準答案:(A)
請參考課文脈絡與文意理解。
🎯 MISSION 2 • 閱讀理解素養題 (Q4 / 5)
Q4 Detail
Why do convenience store owners place children's toys on lower shelves?
🔊
朗讀題目與選項
(A)
Lower shelves are more difficult for adults to reach.
(C)
Toy boxes are too heavy to store on top shelves.
(B)
Children can easily notice and reach products at eye level.
(D)
Shop owners want to keep toys away from cashiers.
✨
請點擊上方選項作答
標準答案:(B)
請參考課文脈絡與文意理解。
🎯 MISSION 2 • 閱讀理解素養題 (Q5 / 5)
Q5 Inference
What can we infer about why shops provide seating and dining spaces?
🔊
朗讀題目與選項
(A)
Longer stays naturally lead to more food purchases.
(C)
They hope customers read books instead of buying snacks.
(B)
They are legally required to host community meetings.
(D)
They want to decrease shoppers during peak hours.
✨
請點擊上方選項作答
標準答案:(A)
請參考課文脈絡與文意理解。
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